In the past few months, my blogger friends have been asking me questions regarding how to create a Media Kit. So, I thought I would do a blog post about it for my readers as well. Since a lot of you enjoy my Blogging Tips, I thought this would be a great topic to cover for those that want to consider blogging.
If you’re new to blogging, you’re probably wondering what a media kit is, etc. I’ll be covering all of that in this post so sit back and enjoy!
What is a Media Kit?
In the simplest terms, a Media Kit is a resume or Curriculum Vitae (CV) for your work as a Blogger. For instance, you can include all the collaborations you have done on there, your statistics, your pricing, etc (more details on that below). If you want to make money as a blogger then you should have a Media Kit ready to present to Brands and others who want to work with you.
What to Include
Similar to your resume or CV, you want to include all the relevant work you have done as a blogger on your Media Kit. I’ve compiled a list below of some of the more important items to include in your blogger/influencer media kit (but not limited to):
Your Logo: A logo is your brands’ awareness and how others recognize your brand. For instance, Coca-Cola, Amazon, Old Navy, etc each have logos that are recognizable to anyone. Similarly, you should have one for yourself as well. As an example, my brands’ logo is the header on my blog.
Full name and contact details: Make sure to include your full name and contact details such as your email address, etc. For example Komal Singh; firstname.lastname@example.org
Blogs name and URL: This is a given but some people forget to include this one. Don’t forget to include both your blog name and URL. Some people have a different blog name and URL so make sure to include both to avoid confusion.
- How To Change The World: A practical blog for impractical people
- Successful Blog: You’re only a stranger once
- Conversation Agent: Connecting ideas and people – how talk can change our lives
- Sugarrae: Never mess with a woman who can pull rank
- Boing Boing: A directory of wonderful things
Profile photo and other visuals: As with any creative media, make sure to include a profile picture. I like to include the same one I use on Instagram to make it easier for me.
Blog Message: This is where you can include a mini-bio of yourself and the reason for your blog.
Growth and Statistics: Make sure to include your statistics from all the social media applications that you use as well as your blog. I like to use Google Analytics to help me figure out my stat’s however, you can also use other websites such as Fohr.co, etc.
Audience demographics: Companies love to see your demographics because that helps them pick bloggers who target their brands’ demographics.
Engagement: Gone are the days where the follower count was the most important item for brands. They check your engagement rate as well so make sure to include this one.
Past partnerships: You want to showcase to a brand what type of work you have done and who you have worked with as well. When brands look at your past partnerships, they notice if you have worked with bigger or smaller brands. They also like to see how much effort you put into each campaign.
Services Offered: The services provided by a blogger are based on what you prefer and what you want to offer to a brand. Items such as sponsored posts, press trips, giveaways, sidebar ads, social media promotion, product reviews, etc can be listed here.
Testimonials: If you have had brands that have reached out to you and have complimented you on your work then you should include it. This shows potential brands the type of work ethic that you provided in your partnerships.
Pricing*: This is personal to every blogger. Pricing is a whole other topic but in short terms, you can list pricing per blog post or Instagram post, Pinterest pin, etc. Each social media component or blog aspect should have a cost. Don’t sell yourself short!
*Pricing: Including your rates on a Media Kit is completely optional. You can also have one Media Kit with your rates and another without your rates or a separate Rate Sheet. However, your approach to your pricing is completely up to you.
Programs for Creating a Media Kit
There are many programs that you can use to create a Media Kit but I’ll just over my favorite four programs, listed below:
Canva: This is a free website that has a “media kit” template that you can use. Once you pick the template you like, you can switch out the colors, pictures, etc to match your blog’s brand. Canva also has a paid version that offers more features. To be honest, their free feature offers so much that you can get away with not using the paid version.
Photoshop: Every graphic designer’s favorite program is Photoshop. You have full creative control in Photoshop however, the downside is that you have to pay for the program.
PowerPoint: Powerpoint is a great program for graphics. Create your media kit as if you are doing a PowerPoint slideshow. I’ve seen many Media Kit templates made on PowerPoint. One con for using this program is that there are no templates that you can work with- you would have to research templates.
Microsoft Word: Microsoft word is also a great program to make a Media Kit. There may be a template on their website, or you can use a resume template and add the components mentioned above, to make it more of a Media Kit.
There is no right or wrong way to design a Media Kit. However, I’ve just listed some tips below that have helped me make my Media Kit look better and more presentable in front of brands.
Number of pages (can go longer than 2): Some Media Kits can be 7, 10, or even 15 pages long. While there is no limit to the number of pages to include in a Media Kit, try to keep it within 2 pages (preferably even one page). Brands don’t want to look at a Media Kit that goes on for pages in the way that companies don’t like to review Resumes longer than 2-3 pages. Keep it short, simple, and concise.
Branding: Your blog is your brand. Make sure to use your blog colors, logo, font, etc. All the items that make your blog different than others should be part of your branding.
Colors: You want to make sure that you use your brands’ colors, as mentioned above. Make sure that the colors don’t clash, and everything is readable. For instance, blue background with a dark green font. Speaking of font colors, feel free to use colors other than black. Brands prefer that you use other colors since black can be so harsh. As long as the font color aligns with your brands’ colors, you should be able to use it.
Readability: Make sure the fonts that you use are legible and easy to read. This doesn’t mean that you have to use Times New Roman font. You can use any legible font such as Tahoma, Verdana, Calibri, etc. You want to make sure that everything is easy to read.
Clean and concise: Make sure your Media Kit is not too crammed. If you feel like 2 pages are too crammed, then include a third- but only if you need it. Just like a resume, you want it to be clean, legible and to the point.
Update monthly: Your statistics change daily so you want to make sure you have the latest statistics in your Media Kit. You should update your statistics in your Media Kit at least once a month, if not more. I like to update mine monthly since it’s easily manageable for me.
And that’s a wrap for Tips on How to Create a Media Kit! I hope you all enjoyed my run down. Was this blog post helpful to you? Let me know in the comments below!
Post idea/suggestion: Neethu of Style by Neethu