Time and time again, I get asked how I come up with good blog post topics. Many times, I have written down some ideas, in case I go through a creative block. Other times, I have ideas based on the season or time of the year. This is what I like to call my Yearly Content Planning.
It’s crazy to say that I have blog posts planned out for the year. However, that’s not the truth. I like to have a rough draft of blog posts for each month. So, this gives me time to prepare for my posts. Sometimes, if things come up, such as brand collaborations or fellow blogger collaborations, then I can always shift things around. Anyway, check out my tips below on how I roughly plan posts for the year.
Before I start planning the year, I usually focus on planning quarterly content. In this case, I look at the next quarter and see what important holidays or dates need to be focused on. So, for example, the next quarter is Quarter 1 of the new year, months January – March. For those months, I like to focus on the end of winter, valentines, and the beginning of spring.
This gives me a rough idea of what to focus on during the quarter. Once I have my quarterly topics figured out, I’ll break it down monthly then weekly- as you’ll see in my tips mentioned below.
With each quarterly topic, I like to also see what seasonal content needs to be covered. In the case of the first quarter, the end of winter and the beginning of spring are two of the seasons that should be focused on the most. Once I have figured out what seasonal content I want to cover, I’ll usually base my photoshoot locations for that season accordingly.
Having a plan for what topics to focus on really helps me batch my seasonal content a lot better. If you have been following me for a while then, you have seen the progression of how much better my posts have gotten each season. I try to focus a lot on seasonal content, especially towards the end of the year, as it also helps with the aesthetic of my Instagram and blog pictures.
Once the big topics for the quarter and season are planned, I’ll work on my monthly blog posts. For the past year, I have been posting about one blog post a week. So, this helps me narrow down important topics that I want to talk about and eliminate blog topics that I would have posted just for the sake of posting.
I like to plan out my monthly content at least one month in advance. For example, we’re currently in December. So as of now, I have all my January content ready to post, my February is planned, and my March content is being worked on. It sounds crazy to be planned out so far in advance but if you don’t plan out in advance then, you’ll be spending more time daily working on content. Batching content is the best way to plan your posts and Instagram pictures.
However, things do change, and you’ll have a last-minute brand partnership come up. So always leave room for last-minute changes.
Once I have my monthly topics picked out, I’ll focus on my weekly posts. I don’t post on here more than once a week. So, my weekly content is more focused on Instagram and TikTok. I usually post about 3-4 times a week on Instagram and about once a week on TikTok. So, I plan my content according to that schedule. With my Instagram, I’ll try to relate the posts during the week for the blog post topic that will be published at the end of the week. Occasionally, I’ll also post a fun Instagram Reel which I’ll repost to my TikTok.
At the moment, I’m still figuring out Instagram Reels and TikTok and just having fun with them. However, I may be rebranding my Instagram Reels and TikTok for the new year so keep a lookout! Anyway, with that in mind, I must make sure that my weekly content on those video platforms is also matching the weekly posts. In all, all the posts have to correlate to each other and grab the attention of the reader.
That’s all folks! I hope you enjoyed my tips for Yearly Content Planning. Is there a tip that you use that is also helpful? Let me know in the comments below!
Also, I’ll be taking time off from my blog and all my socials until the New Year. So, have fun, enjoy, happy holidays and see you in the New Year!