When most people start their Creator journey, they are unsure of the difference between a content creator or an influencer, as well as a blogger. I had the same thoughts when I first started my blogging journey. Most people would refer to me as an Influencer or a Content Creator when they meant two completely different things. However, I referred to myself as a Blogger and a lot of people didn’t understand the difference.
To this day, I still get people referring to me as a Content Creator, Influencer, or Blogger. Some people don’t realize that all three of those titles have different meanings. So, I thought to write a blog post to clarify the difference between those three titles. Without further ado, check out my explanation of the differences between a Blogger vs a Content Creator vs an Influencer.
What is a Blogger?
In simplest terms, a blogger is someone who owns a blog. A blog is an online website, curated by an individual, of topics that fit within their niche. This individual has built an online community that follows them for their expertise in their niche of choice. Also, since they have more of a space to talk about their topics (such as a whole webpage), they are considered storytellers within the Creator world. Bloggers usually stick to owning a blog from WordPress, Wix, etc, and will have other social media platforms to promote their blog (such as myself).
I have always considered myself a blogger since I own a blog and my content is catered for my blog. While I may post about products on Instagram, I have always related it to my blog. Blogging, for me, is telling my whole story about my travels, my outfits, etc. You only get a certain character limit on Instagram or TikTok so it seems a bit limiting. Hence, this is the reason why I prefer to focus more on my blog than other social media platforms.
What is a Content Creator?
A Content Creator is exactly what it sounds like – it is a person who creates content. To explain further, this individual creates aesthetically pleasing images or videos on social media platforms. A Content Creators’ job is to create content for a brand (or your brand) and be a representative of that brand. For instance, when you’re scrolling on Instagram and/or TikTok and you see an individual post a video or image about a product on a brand’s social media page- that’s usually someone who refers to themselves as a Content Creator. Content Creators create content amongst all platforms, but they mainly stick to YouTube, Instagram, and/or TikTok.
Most brands hire Content Creators when they need help creating social media images or videos for their platforms. Sometimes these brands hire a Content Creator to produce content for their social media platforms. Other times, they will hire the Content Creator to produce content on that Content Creators social media platforms. Either way, the brands who work with Content Creators are looking for well-produced and edited content for their products.
What is an Influencer?
There is a negative connotation around the word Influencer. However, being an Influencer wasn’t always a bad thing. It has just gotten a bad reputation over the years because of the overly saturated industry. In any industry, there is always good and bad. The same has happened within the Creator world where there are good influencers and bad influencers. Unfortunately, over time, the bad influencers have given a bad reputation to the Influencer name. However, being an Influencer is not a bad thing.
An Influencer is someone who influences a certain audience; they are someone that presents a product to their audience and will follow through and buy that same product. They usually use more popular social media platforms such as Instagram or TikTok.
And that is my explanation of the difference between a blogger, a content creator, and an influencer. I hope my blog post helped clarify the difference between those three different creator titles. It’s taken me a long time to learn the difference between the three, so I hope it was helpful. Which one of the three descriptions surprised you the most? Let me know in the comments below!